All About The New U.S. Cyber Trust Mark

The Cyber Trust Mark is a new label for smart devices, introduced by the US government to ensure a device's safety. The popularity of Internet of Things (IoT) devices, such as smart thermostats and baby monitors, has surged recently. While these devices simplify our lives, they also expose us to cyber threats.

In 2022, there were over 112 million IoT cyber attacks globally, and this figure is rising. With the increase in AI-driven attacks, an 82% rise is anticipated in 2024. The United States has established new standards to verify device safety.

As a result, when shopping for devices, you might notice a shield with the "U.S. Cyber Trust Mark." Let's explore what this means and how you can utilize this feature during your next purchase.

What is the Cyber Trust Mark?

Smart devices are now ubiquitous, from homes to workplaces. However, some remain insecure, allowing hackers to access our information and spy on us. In 2023, TVs, smart plugs, and digital video recorders were most vulnerable to IoT attacks. Many other devices could be risky without our awareness.

The Cyber Trust Mark addresses this issue by clearly indicating which devices are safe. Even if you're not tech-savvy, you can shop with confidence.

How Does a Device Get the Cyber Trust Mark?

To earn the U.S. Cyber Trust Mark, a device must pass security tests. These tests evaluate various aspects, including:

• Password strength

• Data protection

• Software updates

Firstly, the device must have strong passwords, as weak ones are easily guessed by hackers, a common method of cyber intrusion. Secondly, the device should safeguard your information, employing appropriate measures to secure your data for privacy and security.

Additionally, the device should receive regular updates, which address vulnerabilities and protect it from hackers. Devices with frequent updates are more secure.

How Often are the Standards That Define the Cyber Trust Mark Updated?

Companies must apply for the mark, submitting their devices for testing. If a device passes, it receives the mark, which the company can then display on the packaging.

This process requires time and expense but is beneficial for businesses, as it can boost sales by increasing consumer trust.

When Will We See the Cyber Trust Mark?

Though new, the mark will soon appear on devices. The aim is for stores to adopt it promptly, so you might see it during your next shopping trip. Many smart devices could receive the Cyber Trust Mark, including:

• Smart TVs

• Smart speakers

• Security cameras

• Smart thermostats

• Smart locks

How Does The Mark Help Consumers?

The Cyber Trust Mark simplifies shopping. You don't need technical expertise; just look for the mark to ensure device safety.

The mark also motivates companies to enhance device security, as they strive to obtain it.

What if a Device Doesn’t Have the Mark?

If a device lacks the mark, it doesn't necessarily mean it's unsafe. In such cases, investigate its safety features or inquire at the store or online.

Whenever possible, opt for devices with the mark to ensure they have passed crucial safety evaluations.

What to Do If You Already Have Smart Devices?

If you already own smart devices, don't worry. You can still enhance their safety without the trust mark.

Here are some tips:

• Change default passwords

• Keep the software updated

• Disable unused features

• Use a strong Wi-Fi password

Follow these steps to protect your devices and information.

What’s Next for Smart Device Safety?

The Cyber Trust Mark is a significant advancement in device safety, but it's only the beginning. Future developments may include:

• Stricter standards for the mark

• More devices receiving the mark

• Improved methods for testing device safety

The aim is to enhance the safety of all smart devices to protect our information and privacy. Currently, the mark applies only in the U.S., but other countries might adopt similar measures.

Stay Safe and Smart

The Cyber Trust Mark assists us in making informed decisions; it's a straightforward way to identify safe devices. When shopping, seek out the mark as a sign of a reliable device.

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Article used with permission from The Technology Press.

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